As revealed earlier in the court case, Zynga also made the list of notable acquisition targets – and a number of other prominent studios were also listed on a Merger & Acquisition ‘M&A Final Watchlist’ surfaced during the investigation.īeyond Zynga and Sega, Microsoft also included Bungie on this list, for its ‘established ability to ship and scale games’ – although it’s likely Sony purchased the studio before further action could be taken.Īlso included on the potential M&A watch list were: The details of these talks with Sega were not made clear in the FTC investigation, but a secondary document revealed it wasn’t the only game studio being canvassed for potential acquisition. Read: Microsoft reportedly wanted to buy Zynga before Take-Two ‘Sega is the most attractive next acquisition target due to its global PC catalog, presence on mobile in Asia, and global brand affinity on console through it classic IP,’ Spencer wrote.
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